Personal Branding Strategies

In the current economy, it is critical that each job seeker build their brand effectively.

There is a growing trend towards self-employment, outsourcing, and entrepreneurship with corporations. This makes it more important to create your brand and manage it in the marketplace.

The best job security is creating yourself to be a brand that offers value and service. Bottom line, employers look at you as an investment and they want to realize a return.

So the question remains, how do I build and communicate my brand. Your branding is your track record.

Your brand is developed within 3 distinct areas:

1. How you made money for your company
2. How you saved your company money
3. How you improved efficiencies in the organization

When you effectively communicate these 3 things, you will find yourself getting more offers. Many people will communicate this information on their resume and therefore gain the interview. If you find yourself getting interviews and not getting offers, the typical gap is that you are not communicating your brand in the face to face meeting. Although this strategy is simple and fundamental, it is often overlooked and costs job seekers the offers that they desire.