Personal Branding Strategies

In the current economy, it is critical that each job seeker build their brand effectively.

There is a growing trend towards self-employment, outsourcing, and entrepreneurship with corporations. This makes it more important to create your brand and manage it in the marketplace.

The best job security is creating yourself to be a brand that offers value and service. Bottom line, employers look at you as an investment and they want to realize a return.

So the question remains, how do I build and communicate my brand. Your branding is your track record.

Your brand is developed within 3 distinct areas:

1. How you made money for your company
2. How you saved your company money
3. How you improved efficiencies in the organization

When you effectively communicate these 3 things, you will find yourself getting more offers. Many people will communicate this information on their resume and therefore gain the interview. If you find yourself getting interviews and not getting offers, the typical gap is that you are not communicating your brand in the face to face meeting. Although this strategy is simple and fundamental, it is often overlooked and costs job seekers the offers that they desire.

Resume Blasting Services

Seems there is a debate among job seekers - to blast or not to blast your resume over the internet to recruiters or corporate employers.

The bottom line is that there are 2.5 million unfilled jobs currently posted on the internet. In this economy, it is all about marketing. Marketing through the internet as proven to be a multi-billion dollar business. Look at advertising dollars with Google....

Having said that, blasting your resume should not be your only method of marketing yourself. Blasting your resume needs to be part of a comprehensive job search strategy that consists of blasting your resume, networking through former colleagues, networking through social media, attending various job fairs and functions, applying to open advertised positions, etc. Additionally your promotional message on your resume must be consistent with your face to face interviews. If you are getting interviews and not progressing in the hiring process, that typically means that your verbal message isn't in line with your written message (resume).

In this economy, it is paramount that you create the buzz about yourself and play the game to win.