Brand Yourself to gain employment quickly

What is a brand? A brand is something that has a unique identity that sets it apart. Knowing that, doesn't it make sense that you, too, need to build your own brand to set yourself apart from your competition? When you apply for a position, it is up to you to "sell" the prospective employer on your brand assets which would be your knowledge, training, talents, track record, and potential future contributions to their organization. Your brand needs to build value in to the organization. Before you go to an interview, think about how you can influence those in your market or organization to greater productivity or contributions. Think about your reach outside of this particular organization. What contacts do you have in the market that can be leveraged to bring business to your next employer? Remember, strong brands deliver on their promise. As you are communicating your unique brand propostion, be sure to communicate how your brand has made a difference for your previous employer.

If you are getting interviews but not moving forward in the hiring process, you can be certain that your resume and your verbal interview are not communicating your brand message effectively. It may be well worth your time to work with an expert to help you develop your brand and your unique strategy in communicating that brand.