Resume Errors

The number one mistake that people make on their resume is making it TOO LONG. Remember, a resume is a marketing document NOT an autobiography. If you put too much information, you will give the prospective hiring company reasons NOT to see you. A resume should create interest and create conversation. You must include your major accomplishments and responsibilities - nothing more. If there is any "fluff" on the document, take it off. Clear, concise, and brief is the key. Employers will be looking at your resume for 3-5 seconds. Make sure that you have branded it properly so that they will include you in the "call" list.

People do not take the time to read long resumes. You must keep their attention and not hide your major accomplishments between lots of copy. The resume must grad their interest.

Next, do not create your resume yourself. Do you cut your own hair? Of course not. Same thing, you must have a professional document IF you want to compete in today's market.

Brand Yourself to gain employment quickly

What is a brand? A brand is something that has a unique identity that sets it apart. Knowing that, doesn't it make sense that you, too, need to build your own brand to set yourself apart from your competition? When you apply for a position, it is up to you to "sell" the prospective employer on your brand assets which would be your knowledge, training, talents, track record, and potential future contributions to their organization. Your brand needs to build value in to the organization. Before you go to an interview, think about how you can influence those in your market or organization to greater productivity or contributions. Think about your reach outside of this particular organization. What contacts do you have in the market that can be leveraged to bring business to your next employer? Remember, strong brands deliver on their promise. As you are communicating your unique brand propostion, be sure to communicate how your brand has made a difference for your previous employer.

If you are getting interviews but not moving forward in the hiring process, you can be certain that your resume and your verbal interview are not communicating your brand message effectively. It may be well worth your time to work with an expert to help you develop your brand and your unique strategy in communicating that brand.